Kyle Humer's Resume

Kyle T Humer

Greer, SC 29651

(262)225-0305

https://www.linkedin.com/in/kyle-humer/

SEO Specialist | Digital Marketing Specialist

Professional Summary

Digital marketing professional with hands-on SEO experience through client work, an Acadium apprenticeship, and personal projects. I have experience rebuilding and optimizing WordPress websites, conducting SEO audits and competitor research, and developing keyword-focused content. I use Google Search Console and Google Analytics to track organic search performance and identify areas for improvement. My background in sales and insurance has also given me strong communication, problem-solving, and customer service skills.

Core Competencies

Search Engine Optimization
Technical SEO Audits
On-Page SEO Optimization
Keyword Research and Search Intent Analysis
Competitor Research
Content Optimization
Internal Linking Strategy
Meta Titles and Description
Header Structure Optimization
Schema Markup
Image Optimization
Site Architecture
Crawlability and Indexation
Page Speed and Core Web Vitals
SEO Reporting
Google Ads Search Campaigns

Digital Marketing

Google Ads Search Campaigns
Google Analytics 4
Google Search Console
Lead Generation
Conversion-Focused Marketing
Email Marketing
Landing Page Optimization
Performance Analysis

Platforms and Tools

WordPress
Elementor
Rank Math SEO
Yoast SEO
Screaming Frog
SEMrush
Ahrefs
Google Keyword Planner
MailChimp
Microsoft Office Suite
Google Sheets

Professional Experience

Real Tech Wildlife LLC

August 13, 2026 – Present

Completely rebuilt and optimized the RealTech Wildlife website in WordPress, improving its structure, content, navigation, and SEO foundations.
Conducted a comprehensive SEO audit and competitor analysis to identify technical, on-page, content, and local SEO opportunities, then implemented recommended improvements.
Set up and configured Google Search Console and Google Analytics 4 to establish performance tracking and monitor organic search traffic, queries, impressions, clicks, CTR, and rankings.
Performed keyword research and implemented location-focused, search-intent-driven content targeting wildlife removal services and relevant searches in the Greenville/Spartanburg and surrounding Upstate SC market.
Optimized on-page SEO elements including page titles, meta descriptions, headings, internal linking, and service-area content based on keyword and competitor research.
Monitored organic search performance and adjusted content based on Google Search Console data, with the site showing growth in impressions, clicks, and average search position during the project.

Digital Marketing Apprentice (SEO)

Acadium Apprenticeship – Remembrance Key

May 2026 – August 2026

Assisted with developing SEO strategies designed to improve organic visibilityand generate qualified website traffic
Conduct technical SEO audits using Screaming Frog to identify crawl issues, broken links, missing metadata, redirect opportunities, and indexing oncerns.
Performed keyword research and SERP analysis using Google Keyword Planner, SEMrush, and Ahrefs to identify high-value keyword opportunities.
Optimized title tags, meta descriptions, heading hierarchy, image alt text, URL structure, and internal linking.
Implemented structured data (Schema Markup) using Rank Math to improve search engine understanding and enhance search appearance.
Monitored website performance through Google Search Console and Analytics to evaluate traffic, indexing, and user engagement.
Assisted with content optimization by aligning pages with search intent and improving keyword relevance.
Built and edited WordPress pages using Elementor while maintaining SEO best practices.
Collaborated with business leadership to recommend improvements based on SEO performance and business goals.

Digital Marketing Projects

SEO portfolio Website

https://kylehumer.com

Designed and built a fully optimized WordPress portfolio website showcasing SEO knowledge, technical audits, PPC campaign setup, and digital marketing projects.
Showcased a Case Study for Real Tech to show actually growth and improved impressions, clicks, and average positioning.
Configured Google Search Console, Google Analytics, XML sitemaps, robots.txt, and Rank Math SEO.
Optimized page titles, meta descriptions, heading hierarchy, image optimization, structured data, and internal linking.
Improved website performance using PageSpeed Insights recommendations and SEO best practices.

SEO Audit Case Study

Performed a comprehensive technical SEO audit for a local business website.
Identified crawl errors, metadata issues, duplicate content, internal linking opportunities, page speed improvements, and content optimization recommendations.
Prioritized SEO recommendations and implementation difficulty.

Google Ads Campaign

Created and managed a Google Ads Search campaign using keyword match types, negative keywords, ad groups, conversion-focused ad copy, and campaign optimization techniques.
Monitored campaign performance

Professional Experience

Logistics Material Handler

I.K. Hofmann USA – BMW Manufacturing

January 2025-Present

Maintain accurancy and efficiency in a fast-paced manufacturing environment.
Demonstrate strong organization, attention to detail, and safety compliance while operating heavy industrial machinery.
Utilize RF scanners, radios, and inventory systems to support production operations.

ACA Insurance Broker

Enhance Health (Remote)

October 2024-January 2025

Assist customers in evaluating health insurance options while ensuring compliance with federal regulations.
Manage high-volume inbound and outbound communications while maintaining exceptional customer service.
Maintained Health Insurance Licesnes across 21 states.

Independent Life Insurance Broker

December 2023-June 2024

Generated new business through consultative sales and relationship management.
Identified customer needs and recommended customized insurance solutions.
Managed client relationships while operating an independent business.

Licensed Sales Professional

Allstate – Brian Reynolds

September 2023-December 2023

Develop new business opportunities through outbound prospecting and customer relationship management.
Educated customers on insurance products while consistently providing professional service.

Senior Life Insurance Advisor

Insurance Supermarket International

October 2022-August 2023

Generated more than $20,000 in monthly annual premium through consultative sales.
Earned a top sales performer incentive trip based on production results.
Managed a high volume of inbound and outbound sales opportunities while maintaining exceptional customer satisfaction.

Certifications

Google Ads Search Certification
Google Analytics Certification (GA4)
AEO Fundamentals Certification
Acadium Digital Marketing Apprenticeship Completion
Property & Casualty Insurance License
Life, Health, & Accident Insurance License
Insurance Adjuster License
2024/2025 Federally Facilitated Marketplace (FFM) Certification

Education

Associates of Applied Science

Advanced Welding & Metal Fabrication

Waukesha County Technical College

Pewaukee, WI

Portfolio

https://kylehumer.com

262-225-0305

Kyle Humer's Resume